This standard sets out general requirements for the contents of advertising, shown or
consumed, under local control in St. Lucia, in any medium whether foreign or locally
generated. The advertising of pesticides is not covered by this standard as statutory control
of the advertisements of these products is covered by the Pesticides and Toxic Chemicals
Control Act 2001.
1.1.1 It also includes requirements for the advertising of special classes of goods or services, or
directed to special categories of consumers, or in certain media.
1.2 Statutory control of advertisements in all media for foods and drugs is exercised under the
Foods and Drugs (Advertisements) Ordinance 1961 which provides fully for truthful
presentations in a manner consistent with this standard. These classes of goods are
therefore not specifically covered by this standard.